It’s back to the jungle with a new crop of career struggler’s and unknown ‘celebrities’ for the new series of ‘I’m a Celebrity – Get Me Out Of Here!’, otherwise known as ‘I’m Not A Celebrity – Get Me In There’. This show is a bit like ‘Big Brother’ TV Betting only it’s shorter and some of the contestants have articulacy. It’s a lot more appealing because the character flaws and strengths that the characters gradually reveal over the three weeks they are in there are more interesting and are more relevant to our everyday lives.

This show puts our prejudices to the test and a celeb we might initially want to annihilate can later redeem themself in a completely unexpected way. Janice thingy, the brash American ex-model in the last series was an example of someone who I initially loathed but later came to adore for her honesty and capacity to deal with anything that arose. In my case, this is unlikely to happen with Kilroy who I have wanted eliminated for many years. Martina Navratilova could be a winner if she didnÂ’t keep insisting that she is the greatest tennis player of all time. That kind on attitude might work in America but not here.

Kilroy is already after the beauties in his blood curdling kind of way. Devoid of an awareness of how people see him, he is destined to fail in whatever he does. Mr Sulu is there. For some reason he keeps fantasising that he is an actor called George Takei, when we all know he is an intergalactic star sailor who has been to the far reaches of the universe with Captain Kirk. He is a fit 71 year old who is about as sound as can be, polite, erudite and perfect and he should win hands down, in my view. Esther Rantzen is playing the perfect game, thinking she has the measure of the public as usual. Fortunately for us, her transparent, holier than thou demeanour will be her downfall. Brian Paddick is already demonstrating why he didnÂ’t get elected Mayor of London. The ex-policeman is also a liberal democrat and shares with them the terminal blandness with which they are all afflicted.

Carly Zucker (WAG), Nicola McLean (page 3 girl), and Dani Behr, who used to present ‘The WordÂ’, are the three you want to ogle in the shower while Simon Webbe and Joe Swash struggle to be noticed. All in all, this is a good show, if you can put up with Ant and Dec, and should expose some classic clashes between the various strong personalities. About half way through you will have a pretty good idea of the finalists, so IÂ’m A Celebrity – Get Me Out Of Here! betting enthusiasts should stick with £20.00 free bet wagers on the eliminations for the time being.