Soccer Betting Guide

Traditionally soccer was the second most popular betting sport after horse racing. However, the leagues and markets offered were extremely limited and there were some severe restrictions in place with regards to the amount of bets that could be included in singles.

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Introduction to Soccer Betting

Matches televised live and rules allowing singles rather than a minimum of trebles have encouraged the growth of soccer betting.

Internet Betting

The number of leagues to bet on was limited before the arrival of the internet. On-line bookmakers were new to the business and are always looking to innovate to attract market share. The industry in the UK was dominated by four major players. They basically shared the business and there was no incentive to expand the soccer offer.

Looking at any internet bookmaking site, but especially those at the forefront of developing an innovative offer, it is apparent that there has been a massive increase on the number of soccer leagues available to bet on. One major player in this area has prices for eighty countries, including the minor and semi-professional leagues. 

Ante-Post Betting

Betting before the day of a match is still very popular, both via the internet and through the more traditional methods. Bookmakers try to exploit every opportunity to attract their customers to make ante-post wagers. When the soccer World Cup is over you can bet on the outcome of the next tournament four years hence.

A very popular ante-post bet is to select the winners of a group of leagues before the season begins, such as the four main English leagues and the Scottish Premier league. Customers like to combine these selections in doubles and trebles and the 9 month interest is what appeals.

Coupon Betting

Betting on the football coupons is still a popular form of soccer betting. Bookmakers issue coupons in the midweek preceding the weekend’s matches and it’s a popular hobby of many to pour over the coupon and make their selections. The restrictions on the number of teams that can be backed in singles have now gone so individual matches are open to investment.

The football coupons now include matches in the main European leagues whereas in the past the most that appeared was English and Scottish matches. You can now bet on league matches in Italy, Spain and Germany on the coupon. Bookmakers like this form of gambling as bettors use the coupons to place accumulators on several matches and when there is an upset a good proportion of coupon bets are losers.

Live Betting

The growth and availability of the internet were ideal circumstances in which live-betting on soccer was made available. As recently as the earl 1990’s there were relatively few live soccer matches shown on TV. Before the arrival of the Premier League outside of the major tournaments, like the World Cup and European Championships, there were very few matches shown live.

Television deals in the eighties include a limited amount of live league matches and the most appealing tie in the FA Cup was also shown live. Satellite television was in its infancy and there were no overseas channels broadcast in pubs and clubs.  

Going back even further there were just four matches shown live on British television before the arrival of the dedicated sports channels. These matches were the FA Cup Final, European Cup Final, Cup Winners Cup Final and the England against Scotland Home International which is no longer played.

There is been a massive increase in the availability of soccer matches to bet on in-running. The dedicated sports channels show up to 20 matches a week with Sky Sports, ESPN and Eurosport being the principal broadcasters. Many bookmakers stream matches live that are not available on the sports channels. Overseas channels are now available if the satellite can pick them up but the legality of this practice is a grey area.

AC Milan v Liverpool

The Champions League final of 2005 was one of the most profitable matches for the bookmakers and in particular those that were covering the game live. In normal circumstances the major Champions League ties that are shown around Europe generate large turnovers. However, this match in particular could be unprecedented in terms of layers profitability.

At half-time in this match AC Milan were leading 3-0 and dominating the game and creating chances at will. During the break Milan were trading at 1.01 (or 1/100 in old money) while Liverpool could be backed at 100/1. Bear in mind that these prices were to win the match in 90 minutes so the draw price was available but generally ignored.

The money buyers were looking to make a1% return on investment in 45 minutes while the speculators were looking for the long shot. Consequently there was money on both sides of the book. Most punters are averse to backing the draw but as the game finished 3-3 after 90 minutes that was the winning option. The bookmakers took money from both sides and enjoyed one of the most profitable matches in live betting history.

Traditionally soccer was the second most popular betting sport after horse racing. However, the leagues and markets offered were extremely limited and there were some severe restrictions in place with regards to the amount of bets that could be included in singles. Matches televised live and rules allowing singles rather than a minimum of trebles have encouraged the growth of soccer betting.
Internet Betting
The number of leagues to bet on was limited before the arrival of the internet. On-line bookmakers were new to the business and are always looking to innovate to attract market share. The industry in the UK was dominated by four major players. They basically shared the business and there was no incentive to expand the soccer offer.
Looking at any internet bookmaking site, but especially those at the forefront of developing an innovative offer, it is apparent that there has been a massive increase on the number of soccer leagues available to bet on. One major player in this area has prices for eighty countries, including the minor and semi-professional leagues. 
Ante-Post betting
Betting before the day of a match is still very popular, both via the internet and through the more traditional methods. Bookmakers try to exploit every opportunity to attract their customers to make ante-post wagers. When the soccer World Cup is over you can bet on the outcome of the next tournament four years hence.
A very popular ante-post bet is to select the winners of a group of leagues before the season begins, such as the four main English leagues and the Scottish Premier league. Customers like to combine these selections in doubles and trebles and the 9 month interest is what appeals.
Coupon Betting
Betting on the football coupons is still a popular form of soccer betting. Bookmakers issue coupons in the midweek preceding the weekend’s matches and it’s a popular hobby of many to pour over the coupon and make their selections. The restrictions on the number of teams that can be backed in singles have now gone so individual matches are open to investment.
The football coupons now include matches in the main European leagues whereas in the past the most that appeared was English and Scottish matches. You can now bet on league matches in Italy, Spain and Germany on the coupon. Bookmakers like this form of gambling as bettors use the coupons to place accumulators on several matches and when there is an upset a good proportion of coupon bets are losers.
Live betting
The growth and availability of the internet were ideal circumstances in which live-betting on soccer was made available. As recently as the earl 1990’s there were relatively few live soccer matches shown on TV. Before the arrival of the Premier League outside of the major tournaments, like the World Cup and European Championships, there were very few matches shown live.
Television deals in the eighties include a limited amount of live league matches and the most appealing tie in the FA Cup was also shown live. Satellite television was in its infancy and there were no overseas channels broadcast in pubs and clubs. 
 
Going back even further there were just four matches shown live on British television before the arrival of the dedicated sports channels. These matches were the FA Cup Final, European Cup Final, Cup Winners Cup Final and the England against Scotland Home International which is no longer played.
There is been a massive increase in the availability of soccer matches to bet on in-running. The dedicated sports channels show up to 20 matches a week with Sky Sports, ESPN and Eurosport being the principal broadcasters. Many bookmakers stream matches live that are not available on the sports channels. Overseas channels are now available if the satellite can pick them up but the legality of this practice is a grey area.
AC Milan v Liverpool
The Champions League final of 2005 was one of the most profitable matches for the bookmakers and in particular those that were covering the game live. In normal circumstances the major Champions League ties that are shown around Europe generate large turnovers. However, this match in particular could be unprecedented in terms of layers profitability.
At half-time in this match AC Milan were leading 3-0 and dominating the game and creating chances at will. During the break Milan were trading at 1.01 (or 1/100 in old money) while Liverpool could be backed at 100/1. Bear in mind that these prices were to win the match in 90 minutes so the draw price was available but generally ignored.
The money buyers were looking to make a1% return on investment in 45 minutes while the speculators were looking for the long shot. Consequently there was money on both sides of the book. Most punters are averse to backing the draw but as the game finished 3-3 after 90 minutes that was the winning option. The bookmakers took money from both sides and enjoyed one of the most profitable matches in live betting history.