Sports Betting Guide

When most betting in the United Kingdom was carried out through telephone accounts or by placing a cash bet in a betting office horse racing generated about 75% of total betting turnover. The typical bookmaker would provide the means to bet on English horse racing and popular overseas races like the Arc De Triomphe.

Introduction
When most betting in the United Kingdom was carried out through telephone accounts or by placing a cash bet in a betting office horse racing generated about 75% of total betting turnover. The typical bookmaker would provide the means to bet on English horse racing and popular overseas races like the Arc De Triomphe.
Soccer betting took up much of the remaining share and greyhound was popular, especially in the winter when racing was abandoned. There were no all weather tracks 20 years ago so your average bookmaker concentrated on racing and a small amount of sports betting.
It has always been possible to bet on the Open Championship, Wimbledon and the Five or Six Nations. That was about the limit of what was available for those who wanted to get involved in sports betting. Even the markets available on the main events during the Olympic Games were limited.
The Internet
The emergence of the internet as an affordable means of gathering information and performing daily tasks led to a massive increase in the scope of sports and markets to trade. The sports that can now be bet on is only limited by the bookmaker’s ability to refer to a reliable source of information in terms of starting times and results.
You can now bet on up to fifty different sports whereas in the past only a handful were available for gambling purposes. The traditional favourites still appear but there are also many relatively obscure sports on which to place a bet. Betting on reality television shows now falls under sports betting and the Racing Post provide tips and analysis for Strictly Come Dancing, The X factor and I’m a Celebrity Get Me Out Of Here. 
Live Betting and Betfair
Ten years ago it wasn’t possible to bet on a tennis match in-running. There are now sometimes up to fifty matches a day made available for live-betting. Just about every sport that is televised live offers an opportunity for the bookmakers to bet in running.
Bookmakers have taken this trend further by streaming all sorts of sports live for the purpose of live betting. Betfair live streamed 90 games from the handball world championships in 2010 and were rewarded by substantial liquidity on each of these matches.
Betfair and the other online bookmakers provide an effective medium for live-betting. Each sports book has invested in the technology to update prices in real time. It is now possible to bet on a wide variety of sports in-running using mobile phones. The activity of laying bets on sports events is growing daily.
Soccer
Soccer is the most popular betting sport of the many that are available. At online sports books soccer accounts for about 50% of turnover. Horse racing is a minor product, though sports books now provide odds for races from many different countries and even greyhound racing from the UK. 
Tennis
Tennis is the second most popular betting sport across the industry but most notably on the internet through sports books and exchange firms. The first opportunity to bet point by point in-running on tennis was in 2004 and before that the most you could bet on was the outcome of the match.
The sport provides an excellent opportunity to trade in running because the prices fluctuate dramatically. On the exchanges you can trade into a winning position by backing or laying both players to guarantee a profit. Every point results in a price change and the most dramatic adjustments take place after a break of serve.
Glancing at the tennis markets being offered by internet bookmakers reveals how much this sport has developed in terms of betting opportunities. You can now bet on Challenge Tour matches in additional to the more traditional of men’s and women’s events on the Main tours. 
Cricket
Cricket betting has been in the news with the jailing of three Pakistan players for fixing. One of the positives from this case is that punters and bookmakers alike can be more confident that illegal practices can be recognised and acted upon with custodial sentences.
Despite the apparent smear on the activity cricket betting is extremely popular. Test matches are played over 5 days and over that time there can be large fluctuations in the outright winner market. The draw can often be the favourite from the three options, especially if bad weather is forecast and one side only require a draw to win.
Betting on One Day Internationals eliminates the tie in the majority of cases. On some occasions a No Result can be declared but the Duckworth Lewis calculations mean a result can be declared even if there are weather delays. There have been some instances of tied matches but they represent a small percentage of completed matches. Dead heat rules apply when a match is tied.
Golf
Golf tournaments from the US Tour and European Tour are shown live on satellite TV. Terrestrial coverage has suffered but satellite television is now reasonably affordable and anybody who bets on sports regularly will probably subscribe. The major tournaments are covered live but you can now bet in running on tournament from South Africa, Asia and Australia.
This is another sport that gives rise to dramatic fluctuations of in-running odds. A missed putt bogey or a chip in birdie and eagle moves the markets substantially especially towards the end of a tournament when every single shot has an influence on the outcome of the tournament.
Other Sports
The scope of opportunities to bet on sport is huge. It seems that any televised sport gives rise to betting both before the event and in-running. Futsal, pelota, handball and bandy are probably the most obscure but all the other mainstream sports provide opportunities for betting. It is now even possible to bet on Financials, TV game shows and chess tournaments. This is a massive growth area and the bookmakers will no doubt look to introduce more innovative sports and markets.

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Introduction to Sports Betting

Soccer betting took up much of the remaining share and greyhound was popular, especially in the winter when racing was abandoned. There were no all weather tracks 20 years ago so your average bookmaker concentrated on racing and a small amount of sports betting.

It has always been possible to bet on the Open Championship, Wimbledon and the Five or Six Nations. That was about the limit of what was available for those who wanted to get involved in sports betting. Even the markets available on the main events during the Olympic Games were limited.

The Internet

The emergence of the internet as an affordable means of gathering information and performing daily tasks led to a massive increase in the scope of sports and markets to trade. The sports that can now be bet on is only limited by the bookmaker’s ability to refer to a reliable source of information in terms of starting times and results.

You can now bet on up to fifty different sports whereas in the past only a handful were available for gambling purposes. The traditional favourites still appear but there are also many relatively obscure sports on which to place a bet. Betting on reality television shows now falls under sports betting and the Racing Post provide tips and analysis for Strictly Come Dancing, The X factor and I’m a Celebrity Get Me Out Of Here. 

Live Betting and Betfair

Ten years ago it wasn’t possible to bet on a tennis match in-running. There are now sometimes up to fifty matches a day made available for live-betting. Just about every sport that is televised live offers an opportunity for the bookmakers to bet in running.

Bookmakers have taken this trend further by streaming all sorts of sports live for the purpose of live betting. Betfair live streamed 90 games from the handball world championships in 2010 and were rewarded by substantial liquidity on each of these matches.

Betfair and the other online bookmakers provide an effective medium for live-betting. Each sports book has invested in the technology to update prices in real time. It is now possible to bet on a wide variety of sports in-running using mobile phones. The activity of laying bets on sports events is growing daily.

Soccer

Soccer is the most popular betting sport of the many that are available. At online sports books soccer accounts for about 50% of turnover. Horse racing is a minor product, though sports books now provide odds for races from many different countries and even greyhound racing from the UK. 

Tennis

Tennis is the second most popular betting sport across the industry but most notably on the internet through sports books and exchange firms. The first opportunity to bet point by point in-running on tennis was in 2004 and before that the most you could bet on was the outcome of the match.

The sport provides an excellent opportunity to trade in running because the prices fluctuate dramatically. On the exchanges you can trade into a winning position by backing or laying both players to guarantee a profit. Every point results in a price change and the most dramatic adjustments take place after a break of serve.

Glancing at the tennis markets being offered by internet bookmakers reveals how much this sport has developed in terms of betting opportunities. You can now bet on Challenge Tour matches in additional to the more traditional of men’s and women’s events on the Main tours. 

Cricket

Cricket betting has been in the news with the jailing of three Pakistan players for fixing. One of the positives from this case is that punters and bookmakers alike can be more confident that illegal practices can be recognised and acted upon with custodial sentences.

Despite the apparent smear on the activity cricket betting is extremely popular. Test matches are played over 5 days and over that time there can be large fluctuations in the outright winner market. The draw can often be the favourite from the three options, especially if bad weather is forecast and one side only require a draw to win.

Betting on One Day Internationals eliminates the tie in the majority of cases. On some occasions a No Result can be declared but the Duckworth Lewis calculations mean a result can be declared even if there are weather delays. There have been some instances of tied matches but they represent a small percentage of completed matches. Dead heat rules apply when a match is tied.

Golf

Golf tournaments from the US Tour and European Tour are shown live on satellite TV. Terrestrial coverage has suffered but satellite television is now reasonably affordable and anybody who bets on sports regularly will probably subscribe. The major tournaments are covered live but you can now bet in running on tournament from South Africa, Asia and Australia.

This is another sport that gives rise to dramatic fluctuations of in-running odds. A missed putt bogey or a chip in birdie and eagle moves the markets substantially especially towards the end of a tournament when every single shot has an influence on the outcome of the tournament.

Other Sports

The scope of opportunities to bet on sport is huge. It seems that any televised sport gives rise to betting both before the event and in-running. Futsal, pelota, handball and bandy are probably the most obscure but all the other mainstream sports provide opportunities for betting. It is now even possible to bet on Financials, TV game shows and chess tournaments. This is a massive growth area and the bookmakers will no doubt look to introduce more innovative sports and markets.