The term “Free Betting” is used in the online betting world to highlight free money offers from the bookmakers. Many people know about this as the free bet that a bookie gives away to encourage new customers to their client base. We are often asked why it is termed “free” when you have to effectively buy a bet by depositing some money yourself.

As with many things nowadays, a supplier of goods or commodities will nearly always sacrifice some sort of money value t0 get you as a customer. The supermarkets are typical of this, although they do it in a different way, i.e. loyalty cards is a good example where customers are given points to redeem for goods at a later date. BOGOFF deals (Buy One Get One Free) again give you something for free to get you you to buy at least something! This is usually at a quieter time of year.

The Bookmakers are trying to operate in a similar vein and the only saleable commodity that they have is a bet. It has to be accepted and understood that they need a commitment from you that you are going to stay with them for your online betting when they give away bets to a money value because, make no mistake, a free bet is free money.